Good Marketing, Good Business
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
Good Marketing, Good Business
056: Don’t Forget The Groundwork
If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. This is not exactly the Pareto Principle but a slight edge on the missed activities that can make all the difference.
By listening [and taking notes], you’ll learn:
- I won an award…then what (how to make it mean something)
- The commonsense approach we forget to even ask
- How getting granular and real with your actions is needed
The groundwork is needed in all businesses, of all sizes, at all stages - and that includes your business too! Listen to this episode as a reminder of why the simple stuff still works.
Enjoy!
Resources:
If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
