Good Marketing, Good Business
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
Episodes
95 episodes
094: Your Business Doesn’t Need a Pivot, It Needs Your Attention
“Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump shi...
093: From Referrals To Generating Your Own Leads And Clients
Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant appro...
092: Marketing That Suits *You*
If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread?There are writers doing videos. Talk...
091: The Sales Creation Skill No One Talks About
You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients.In thi...
090: Use The 4 Minute Mile For Business
The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.But many of these limits exist simply because people believe they do.In this episode, I share the story of the four-minute mile an...
089: Thinking Work Vs. Doing Work
Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself?You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other t...
088: Three Types of Seasons Your Business Could Have This Year
Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course...
087: The Business Owner's Wheel of Life
Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what...
086: Let’s Pause. What Business Do You Actually Want?
In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create your business and everything that follows into something ...
085: More Clients Who Spend Over $20K-50K+/Year With You? Here’s How.
“Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you covered, iIn this episode by listening [and taking notes], you’ll learn:Understanding the annual...
084: Marketing Isn't Your Problem, It’s Just Your Most Obvious Problem
I could be marketing-rich or I could tell you the truth. Yes, marketing is needed, it just might not be the priority right now. Growing your business requires much more than more clients and customers.In this episode by listening [and ta...
083: Established Businesses, These Strategies Are For You
Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades.By listening [and taking notes], you’ll le...
082: Competitors, What Competitors?
Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a ...
081: Grow Your Business From The Inside Out
What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale whic...
080: How To Book More Discovery Calls
We’re talking QUANTITY, how to have more Discovery Calls in your calendar.Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.By listening [...
079: 3 Winning Messages Winners Share On Discovery Calls
You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn:What are these ‘winning ...
078: Turning Your Discovery Calls Into Sales
How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’v...
077: What Really Is A Discovery Call?
Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Cal...
076: Five Ways Being Sharper In Business Will Help You To Grow
Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater ch...
075: Cash Flow At Christmas For Service Businesses
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much...
074: When Times Are Tougher In Business
Business these days is like real-world strength training.In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult ti...
073: Are You Lacking Knowledge or Execution?
What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise.This episode is here to help you...
072: 9 Lessons From 9 Years In Business
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and th...
071: Strategy vs. Tactics
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can ...
070: The Magic In Taking Action
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the str...