Good Marketing, Good Business
Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
Episodes
83 episodes
082: Competitors, What Competitors?
Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a ...
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Episode 82
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18:12
081: Grow Your Business From The Inside Out
What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale whic...
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Episode 81
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21:41
080: How To Book More Discovery Calls
We’re talking QUANTITY, how to have more Discovery Calls in your calendar.Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.By listening [...
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Episode 80
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16:05
079: 3 Winning Messages Winners Share On Discovery Calls
You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn:What are these ‘winning ...
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Episode 79
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22:19
078: Turning Your Discovery Calls Into Sales
How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’v...
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Episode 78
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26:39
077: What Really Is A Discovery Call?
Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Cal...
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Episode 77
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24:57
076: Five Ways Being Sharper In Business Will Help You To Grow
Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater ch...
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Episode 76
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15:18
075: Cash Flow At Christmas For Service Businesses
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much...
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Episode 75
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19:16
074: When Times Are Tougher In Business
Business these days is like real-world strength training.In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult ti...
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Episode 74
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14:46
073: Are You Lacking Knowledge or Execution?
What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise.This episode is here to help you...
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Episode 73
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17:16
072: 9 Lessons From 9 Years In Business
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and th...
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Episode 72
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22:32
071: Strategy vs. Tactics
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can ...
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Episode 71
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18:00
070: The Magic In Taking Action
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the str...
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Episode 70
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14:16
069: If Clients Aren't Coming To You, Do This
There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust busi...
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Episode 69
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15:34
068: Why Established Businesses Find It Hard To Generate Clients
Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time.You’re arguably the best at what you do, you’ve been doing it longer than most, these alone should sp...
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Episode 68
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12:13
067: Over-Servicing Clients In The Way Of Your Business Growth?
Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will bur...
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Episode 67
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21:00
066: Why Your Business Doesn’t Stay Busy
You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance be...
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Episode 66
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14:10
065: Getting The Same Clients To Buy From You Again, And Again
Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with!By listening [and taking notes], you’ll learn:How to turn project clients into ongoing clientsHow to bund...
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Episode 65
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21:07
064: Improve Your Offer, Improve Your Business
Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.By list...
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Episode 64
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26:45
063: Sustainable Success vs. Results Yesterday
Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.By listening [and taking notes], you’ll learn:How to solve the most important issues in your business first<...
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Episode 63
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16:12
062: 3 Ways Businesses Get Stuck With Getting More Clients
If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.By listening [and taking notes], you’ll learn:How to pin-point your focus so yo...
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Episode 62
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14:51
061: Proactively Going After The Clients You Want
Taking on whatever work comes your way is a highly reactive way of doing business. By listening [and taking notes], you’ll learn:How you can take control and go after the clients and projects you really wantThe ...
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Episode 61
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18:25
060: Having A Team That Actually Grows Your Business
There’s a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business.By listening [and taking notes], you’ll learn:How retainer services create consistency ...
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Episode 60
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15:08
059: Common Sales Call Mistakes
Are you making these mistakes on your sales calls? If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going to highlight common mistakes servi...
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Episode 59
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24:57
058: Why I Assess Businesses Before Giving Advice
You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impact on your bottom line, a proper assessment an...
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Episode 58
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16:35